Supplemental Learning Guide:

“Engaging Wellness: Corporate Wellness Programs That Work”

Prevention, health and wellness are among the most crucial topics employers should focus on in order to improve their workforce’s health, maximize productivity and control rising healthcare costs. In the current economic climate, promoting employee health and wellness and managing healthcare costs are intertwined and more important than ever. This book provides insight from over 50 industry experts on how to successfully implement, operate and measure a corporate wellness program including successful case studies from small, mid-sized and large employers. Additionally, the book teaches how to engage and motivate employees to become active in their health and other valuable insights. So, open this book and learn how your company can go about Engaging Wellness!

This comprehensive course book contains 561 pages and 16 chapters on corporate wellness and serves as the textbook learning supplement for the Certified Corporate Wellness Specialist® program. It also includes exam review questions at the end of each chapter. This book will account for roughly 25% of the questions found on the final exam and is available for hardcopy purchase through our website and Amazon for $80, as well as Kindle, Nook and iTunes for $35. For more detailed information on this book including chapter details, please visit Engaging Wellness

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“This book details the must haves, including incentive strategies, biometric screenings, chronic condition support, workplace culture, defining/measuring success and more. The secret to success is how you design these features to motivate your unique workforce, impact your company’s specific challenges and your vision for success.” -Tami Graham, Global Benefits Design Director for Intel

“Why has it taken so long for employers to realize that leadership commitment determines the success of a wellness program. Read the book. It gives incredible ideas and meaningful case studies. This is the book whose timing is right. It matches a rising competitiveness for health and wellness initiatives in this country and abroad.” -Missy Jarrott, Director of Human Resources, Chatham Steel Corporation

“This informative and comprehensive book could not have come at a better time! With the state of healthcare in the U.S, it is essential that individuals take responsibility for their health; and employers can assist by providing ways for their employees to become engaged in health and wellness to improve their overall well-being.” -Cheri Fisher, Program Director for Honeywell Health and Wellness Center.

Engaging Wellness Table of Contents


Chapter 1:

  • Program Design Using Effective Engagement Strategies to Drive Long-Term Program Success
  • Building a Strategic Wellness Program
  • Making Wellness Work for You Now and Later
  • Building A Successful and Sustainable Worksite Wellness Program from Scratch
  • Employees Are What They Eat: The Importance of Integrating Nutrition in Corporate Wellness
  • 10 Reasons Why Your Wellness Program Lacks Participation
  • Case Study: East Coast Wellness Innovations

Chapter 2:

  • Incentives
  • Incentivizing Wellness: Money for Nothing?
  • What’s My Incentive? : Designing Wellness Program Incentives to Maximize Participation
  • Case Study: Three Steps to Success

Chapter 3:

  • Biometrics
  • Biometric Screening: the Linchpin of Wellness
  • Biometric Screening for a Successful Wellness Program
  • A Healthy Workforce and a Healthy Bottom-line: 10 Medical Tests that Can Save Lives and Money
  • Case Study: Biometrics at Work

Chapter 4:

  • The C-Suite
  • Healthy Leaders Lead by Example
  • Organizational Health Leadership Engagement Innovations

Chapter 5:

  • Onsite Clinics
  • Population Risk Management and Workplace Health Centers
  • Worksite Clinics – The Next Generation
  • Case Study: Hog Slat Health and Wellness Program

Chapter 6:

  • Creating a Culture of Health
  • Building a Culture of Health, Productivity and Wellbeing
  • Population Health Management and a Healthy Workplace Culture: A Primer
  • Case Study: Sustaining a Culture of Health at Johnson and Johnson

Chapter 7:

  • Health Risk Assessments
  • Beyond the Questionnaire: Using the Health Assessment as a Tool for Behavior Change
  • HRAs – The Heart of Wellness

Chapter 8:

  • Measuring Program Success
  • Tell the Right Story with Your Program Reporting Processes
  • Benchmarking Wellness Programs: How Does Your Program Measure Up?
  • The Value of Happiness: The Invisible Benchmarking Metric
  • A Discussion of ROI
  • The Street Value of Organization Health ‘Bend-the-Trend’ Benchmarking Systems
  • Case Study: Walk the Talk – Health System Employees Improve Health through “Wellness at Work”

Chapter 9:

  • Healthcare Reform and Wellness
  • Consumer Engagement and Targeted Intervention: The Case for an Integrated Approach to Plan Design and Wellness
  • Case Study: Dow Making a Difference

Chapter 10:

  • Interventions and Best Practices
  • Changing Workplace Health Culture
  • Combating the Job Stress Epidemic with Wellness
  • Diabetes Disease Management—Everyone Benefits!
  • Components of a Healthy Office
  • Diabetes Management: Corporate Programs Can Make a Difference
  • Musculoskeletal Health: A Critical Determinant of Productivity and an Important Element in Overall Wellness
  • Walking Program Best Practices
  • Weight Program Best Practices
  • Fitness Program Best Practices
  • Health Fair Best Practices
  • Case Study: Best Practices at Work

Chapter 11:

  • Social Media and Corporate Wellness
  • Embracing the Revolution: Using Social Networking to Power Your Employee Wellness Program
  • Health Gaming: Make the Hard Work of Getting
    Healthier Fun and Engaging
  • Chronic Disease Management, Smartphones and Corporate Wellness
  • Case Study: Wellnesson Aisle Five

Chapter 12:

  • Multinational Wellness
  • Multinational and Global Wellness Programs
  • Case Study: HP is winning with Wellness

Chapter 13:

  • Wellness Program Communication
  • Driving Wellness Through Technology: Empowering Employees with the Right Information at the Right Time on the Right Device
  • In Wellness Communication, Clarity is Key and Less Is More

Chapter 14:

  • Small Group Wellness Programs
  • Wellness Programs for Small Businesses
  • Case Study: Success of a Small Business Wellness Program

Chapter 15:

  • Fully Insured vs. Self-Funded
  • The Difference Between Fully Insured and Self-
  • Case Study: Giving Wellness an Education

Chapter 16:

  • Other Important Information
  • At Risk: Why Corporations Can’t Ignore Non-Movers
  • Consumerism in Healthcare: From “A” to “Ism”
  • Behaviorists Drive Workforce Wellbeing Success
  • How Personality, Generational, and Gender Styles
    Dictate the Design, Selection, Implementation and Management of Wellness Programs for Increased Corporate Performance
  • Personal Financial Wellness & Organizational Health
  • Identifying Key Performance Indicators in Workplace Wellness Vendors
  • How to Recruit Champions for your Wellness Team
  • Legal Aspects of Corporate Wellness Plans
  • Case Study: Building a Culture of Wellness